About Us

The global commercial fishery is facing unprecedented opportunities and simultaneously unprecedented challenges.   On the one hand, the requirement to feed the world’s population grows yearly, with an increased focus on clean protein from places like Atlantic Canada.  The demand for fish continues to grow.  On the other hand, the fishery is under pressure to reduce its environmental impact through reduced use of carbon fuels, through reduced impact on the ocean bottom, through reduced by-catch and through targeting of only species that are scientifically proven to be sustainable. At the same time, commercial fishing remains a dangerous job, with injuries and deaths occurring every year.   Reducing fishing time at sea by precisely and quickly targeting and capturing fish and using safer automated equipment onboard fishing vessels will reduce crew risk exposure reducing injuries and deaths. 

The increasing tension between industry and the environment continues to grow. Trawling, particularly bottom trawling, creates a myriad of environmental impacts. Destruction of sea life (coral fish habitats) on the ocean floor, lost gear (commonly known as “ghost gear”), high emissions of the large vessels needed and heavy, unsafe, expensive equipment and unintentional bi-catch. The current gear (in water) has not changed since it was first employed over 100 years ago. Large steel doors drag the bottom, functioning to keep the net open and the net itself drags the bottom, capturing fish as it goes. The heavy friction created with the bottom contact creates the need for larger vessel engines and fuel consumption. 

The global commercial fishery is facing unprecedented opportunities and simultaneously unprecedented challenges.  

Easy Integration

This system uses existing equipment and set-up and will require minimal training.  By eliminating seafloor contact fuel consumption and engine strain will be reduced. Our theory is that fishers will be able to fish in areas currently off-limits due to Marine Protected Areas,  shipwrecks and craggy bottom features. Being able to fish in these areas without damaging ecosystems may give fishers more opportunities to fish the species in the quantities that sustain profit while maintaining a healthy Ocean.

Groundbreaking Tech

Our design completely eliminates the need for trawl doors and creates the ability for the net to fish just above the sea floor.  Using sensors and AI technology, the net will automatically suspend above the sea bed at a height desired by the captain. This is achieved by increasing or decreasing the vessel speed or vessel winches.  

Our Team

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Marc d'Entremont - CEO & Founder

Marc was previously a co-owner at Inshore Fisheries Limited.  Inshore has three 65-foot fiberglass trawlers, owns groundfish quota in both NAFO areas, 4x5y and 5z (Georges bank) and operates a processing plant . 60 – 100 employees). At Inshore, Marc was the controller and managed the vessels for 10 years. His experience includes working in the industry, specifically the harvesting side, understanding the complexity of the science (employed by DFO determine quota levels and stock health), the restrictions placed on harvesters (i.e MPA’s), the increasing difficulty to fish cleanly without by-catch,  and the challenges faced in re-building fish stocks. Front line experience at the harvester level is absolutely necessary for the evolution of a practical solution. The end user needs must be considered in all steps of design and implementation. 

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Angie Greene, CPA CA & CFO

Angie obtained her CPA designation with PwC in 2004, her tax specialist title in 2009 and has 21 years of experience in the field of business consulting and accounting. Currently co-owner of a public practice firm in Yarmouth (Conrad Hurlbert LeBlanc Inc.) and employing 19 people, she serves as Partner. Her background consists of a wide range of industries, with most in the fishing industry. She has a working understanding the quota system, business and financing side of the industry. She also serves as director on the Yarmouth & Area Chamber of Commerce, the WREN and the Yarmouth Hospital Foundation. She is currently enrolled in the MIT Regional Economic Accelerator Program as 1 member of a 10 member team representing the Western NS region. 

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Jim Hanlon P.Eng. MBA FCAE - Director

Jim Hanlon is an experienced technology entrepreneur with specialized knowledge of marine and naval defence markets.   He was the founding CEO of the Centre for Ocean Ventures & Entrepreneurship (COVE), a $30 million 70 tenant ocean technology hub in Halifax, Nova Scotia.  


Jim is a 40-year veteran of the tech industry, having lived and worked in Atlantic Canada, Ontario and New England. He has experience in the defence sector as well as the marine monitoring field.  He has held senior roles in engineering, marketing and general management.  


Jim has worked in management positions with several large publicly traded multinational companies (Cobham PLC and Ultra PLC).   He has also owned and operated two high-tech companies that have successfully grown and been purchased by multinationals. 


Jim was formerly the President of Ultra Electronics Maritime Systems in Halifax; he and his partners having sold their company to Ultra in May of 2008. Ultra Electronics Marine Systems is one of the oldest continuously operating electronics design and manufacturing operations in Canada and the largest electronics product design company in Atlantic Canada. 
In May of 2012, Jim assumed the role of initial CEO of the Halifax Marine Research Institute, a not- for-profit company established to foster collaborative ocean research among universities, government labs and private companies.   This organization later became what is now COVE – The Centre for Ocean Ventures and Entrepreneurship which Jim continued to lead until his recent retirement.  


Jim is a graduate of Dalhousie University Faculty of Engineering with a degree in electrical engineering. He also has an MBA in marketing from Saint Mary’s University in Halifax and he is a registered professional engineer in Nova Scotia.  In 2020 he was elected a Fellow of the Canadian Academy of Engineering in recognition of his contributions to ocean technology in Canada.   He serves on many Boards and Advisory Councils including the National Research Council of Canada’s Ocean, Coastal & River Engineering Advisory Board, the Ocean Tracking Network Council, the Ocean Frontier Institute Advisory Boards, the Huntsman Foundation Board and Ignite Labs Board.  He was recently elected as the Vice President Industry & Technology of the Marine Technology Society (MTS) based in Washington DC.   


Over the course of his career, Jim has travelled to and done business throughout the Americas, Europe, Asia and Australia and New Zealand.   Jim and his wife Anne have three adult children, one granddaughter and enjoy sailing and life on the water in Nova Scotia